Roses Collection

Rose colours carry distinct meanings that have been recognised for centuries. Red roses symbolise deep romantic love and passion — the classic choice for Valentine's Day and anniversaries. Pink roses represent admiration, gratitude, and affection, making them ideal for birthdays and thank you gifts. White roses convey purity, new beginnings, and reverence — popular for weddings and sympathy. Yellow roses symbolise friendship and joy. Orange roses express enthusiasm and desire. Lavender and purple roses are associated with enchantment and admiration at first sight.

Fresh roses typically last 7–12 days in a vase with proper care. To maximise vase life: trim the stems at a 45° angle under water on arrival, remove any leaves that would sit below the waterline, place in a clean vase with fresh water and the included flower food, and keep away from direct sunlight, draughts, and ripening fruit. Change the water every two days and re-trim the stems each time. Premium long-stemmed roses with strong, healthy stems will last at the longer end of this range.

Classic long-stemmed red roses are the most popular Valentine's Day flower by far, symbolising romantic love and passion. For something more distinctive, deep red garden roses or a mixed bouquet of red, blush, and white roses offers a more contemporary take on the Valentine's tradition. Pink roses are a popular choice for newer relationships or where the classic red feels too intense. We recommend ordering Valentine's Day roses in advance — same-day delivery is available but early orders ensure the widest selection.

Standard roses — also known as hybrid tea roses — have the classic high-centred bud shape on a long, straight stem. They're elegant, widely available, and the most commonly gifted rose. Garden roses, also called old English roses or David Austin roses, have a fuller, more rounded head with layered petals and a stronger natural fragrance. They look more lush and romantic, and are popular for weddings and luxury bouquets. Our collection includes both, as well as spray roses, which produce multiple smaller blooms on a single stem.

There's no strict rule, but the number of roses in a bouquet can carry meaning. A single rose is a simple, intimate gesture. A dozen roses — twelve — is the classic romantic gift, representing complete devotion. Twenty-four roses double that sentiment. For a birthday or congratulations, the number of roses can match the age or the occasion. For most gifting purposes, a generous bouquet of 12 to 24 roses makes the right impression. Our luxury arrangements include 50 or more stems for truly grand occasions.

Yes — we offer same-day rose delivery across all London postcodes for orders placed before 6pm, seven days a week. Our florists arrange your bouquet fresh the morning of delivery and our drivers deliver it the same day. You'll receive a tracking link so you can follow your order in real time.

Yes — roses in bold, deep colours work very well as a gift for men. Deep red, burnt orange, and rich burgundy roses in a clean, unfussy arrangement are particularly popular. A single variety bouquet — all one colour, all one type — tends to feel more contemporary and less traditionally feminine. If in doubt, a structured arrangement of deep red or dark orange roses is a striking and impressive choice for any recipient.

Roses are one of the most versatile flowers you can send. They're the obvious choice for romance — Valentine's Day, anniversaries, and declarations of love. But they're equally appropriate for birthdays, thank you gifts, congratulations, new baby, sympathy, and simply brightening someone's day. The colour and style of the arrangement determines the mood — a soft pink bouquet reads very differently from a grand arrangement of red long-stemmed roses.